ABS – Tracking bookings

An Order may contain any number of bookings - print ads, inserts, internet ads or other items. You can mix different types of bookings for different publications in the same Order.

Each print ad:

• is booked into a particular section of an issue
• has its guarantees (size, colour, position etc) and copy instructions recorded
• has its rate card price automatically calculated and compared to the selling price
• is checked for double-bookings of key positions
• can be placed directly onto the issue flatplan if desired

A print ad can be easily turned into an ad series, by picking from a list the dates on which the ad should appear - but with the flexibility to vary the price, billing date, or other features for any particular or multiple occurrences.

Inserts are also booked into a particular issue, and immediately inform you of any other inserts booked into that issue. Special features for web ads Internet ads are booked for a range of dates rather than for an issue, and can be charged monthly or by impression. Impression data can be imported once the ad is being run and automatically adjusts the billed amounts as required.

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